香器文创产品多感官设计策略探究

Analysis of Multi-sensory Design Strategy of Incense Cultural and Creative Products

香道文化是贯穿中华文明历史的重要文化分支,随着互联网的发展和中国传统文化的兴起,香道文化逐渐重现现代人的视野,受到越来越多人喜爱。作为香道文化的传承载体,香器文创产品在受人们关注的同时也面临着发展的困境。本文通过中国青年报社会调查中心关于文创产品的调研数据,百度指数和阿里指数中与香器产品相关的关键词搜索数据,分析香器文创产品的市场现状和问题,提出基于多感官设计的相关策略,为香器文创产品的设计和传播与发展提供可行的方法建议。

Incense Taoism culture is an important branch of culture that runs through the history of Chinese civilization.With the development of the Internet and the rise of traditional Chinese culture,it gradually attracts the attention of modern people and is loved by more and more people.As a carrier of incense culture,incense cultural and creative products are facing the dilemma of development while attracting people’s attention.This article analyzes the market status and problems of incense cultural and creative products through the research data on cultural and creative products in the China Youth Daily Social Investigation Center,Baidu index and Alibaba index related to incense products,and proposes a multi-sensory design strategies to provide feasible suggestions for the design,dissemination and development of incense cultural and creative products.