我国家电行业上市公司经营绩效评价与分析

Evaluation and Analysis of the Performance of Listed Companies in China's Household Appliance Industry

我国家电行业正向产品智能高端的发展方向迈进,作为产业发展的载体,家电行业上市公司经营绩效的基本状况和未来的发展战略决定着行业的走向。本文:首先,运用因子分析法得出公司经营绩效的4个评价维度:偿债能力、成长能力、盈利能力和营运能力;然后,利用熵值赋权法,从这四个维度对上证和深证44个家电行业上市公司的经营绩效进行评价与分析,得出其经营绩效得分与排名;最后,运用系统聚类的方法将家电行业上市公司分为五类,分别为行业年轻型、适合投资型、政府关系友好型、资产规模较大型、潜力发展型,并根据分类结果分别提出提升其经营绩效的建议。

The household electrical appliance industry in China is in the trend of high-end products and intelligent development. As a carrier of industrial development, the development and trend of the industry is determined by the basic situation of the operating performance of the listed companies i and the strategy of future development in the home appliance industry. In this paper, we first use factor analysis to determine the evaluation dimension of business performance, and draw the conclusion that the evaluation dimension including solvency, growth, profitability and operational capacity. Secondly, using the method of entropy weighting, we evaluate and analyze the operating performance of 44 listed companies in Shanghai Stock Exchange and Shenzhen 44 Stock Exchange from these four dimensions, and get the score and rank of their performance;Finally, the paper uses the method of system clustering to classify it, and concludes that the listed companies in the household electrical appliance industry are classified into five categories, namely industry young, investment-oriented, government-friendly, assets with larger scale and potential development,and according to categories, proposing the policy suggestion to improve its business performance.