特色小镇文旅融合发展路径与机制研究

Research on the Development Path and Mechanism of Cultural Tourism Integration in Special Towns

现实背景下,特色小镇具有较高的研究价值,文旅融合为基调的特色小镇发展方兴未艾。本文以甘坑客家小镇为例,结合消费者感知从文化符号、开发模式和路径依赖三个层次进行理论梳理,尝试提出特色小镇以文促旅的路径与机制。研究表明:第一,文旅融合重在以地方文化为中心;第二,文化视觉化增强文化认同感;第三,塑造IP文化形象改善旅游体验。

Under the realistic background, characteristic towns have high research value. The development of characteristic towns based on the integration of cultural tourism and tourism is in the ascendant. This article takes the Gankeng Hakka town as an example, and combines consumer perception from three levels of cultural symbols, development models, and path dependence to sort out the theory, and tries to put forward the path and mechanism of characteristic towns to promote tourism through culture. Research shows that:First cultural and tourism integration focuse on local culture;Second,cultural visualization is conducive to enhancing cultural identity;Third,shaping the IP cultural images can improve the tourism experience.