“互联网+”背景下宁明县海渊镇农业旅游开发研究

Research on the Development of Agricultural Tourism in Haiyuan Town,Ningming County under the Background of"Internet+"

随着乡村振兴战略的提出,农村创新创业风生水起。农业旅游作为实现乡村振兴战略的主要发展途径之一,也逐渐被关注和重视。在互联网高度运用的时代,依赖互联网开发农业旅游逐渐成为旅游发展的新趋势。本文以宁明县海渊镇为研究对象,从自然地理条件、资源条件、政策条件三方面分析海渊镇开发农业旅游所具备的条件,在此基础上结合互联网时代背景设计出线上、线下农业旅游产品,提出相应的产品营销策略。

with the rural vitalization strategy put forward, the rural innovation and entrepreneurship wind.As one of the main development ways to realize the rural revitalization strategy, agricultural tourism has been paid more and more attention. In the era of high use of the Internet, relying on the Internet to develop agricultural tourism has gradually become a new trend of tourism development. Taking Haiyuan town of Ningming county as the research object, this paper analyzes the conditions for the development of agricultural tourism in Haiyuan town from three aspects: natural geographical conditions, resource conditions and policy conditions. On this basis, it designs agricultural tourism products both online and offline in combination with the background of the Internet era, and proposes corresponding product marketing strategies.