"文学+游学":绍兴文学资源活态化利用的策略

“Literature+Study Tour”:Strategies on Active Utilization of Literature Resources in Shaoxing

绍兴具有丰富的文学资源和游学基础,通过现有文学、旅游资源的整合,构筑"文学+游学"之城,可以实现地方文学资源的活态化、文化遗产保护、城市文化品牌营造和旅游文创产业发展等多重目标.通过深入挖掘城市文学资源,拓展文学活动,构建文学景观等方式推动文学城市建设,可为游学活动的拓展及深化创造良好条件;通过游学主体的拓展、分类、细化,完善游学体系及衍生产品设计等途径构建游学城市,可助力城市文学资源开发、文学景观塑造和文学氛围提升.

Shaoxing has rich literature resources and study tour foundation.Building a city of“literature+study tour”through integrating current literature and tourism resources can achieve multiple objectives such as activation of local literature resources,protection of cultural heritage,brand building of urban culture and development of tourism and cultural creativity industry.Literature city construction can be driven by deeply exploring urban literature resources,expanding literature activities and constructing literature landscapes,which can also create favorable conditions for expanding and deepening study tour activities.A study tour city can be built through expanding,classifying and detailing study tour subjects as well as perfecting study tour system and its derivative product design so as to promote urban literature resources development,literature landscape shaping and literature atmosphere improvement.