新冠肺炎疫情期间中医药期刊的工作策略实践与思考——以上海中医药杂志社为例

Practice and thinking on working strategies of TCM journals in epidemic prevention and control of COVID-19:A case study of Publishing House of Shanghai Journal of Traditional Chinese Medicine

【目的】探讨中医药期刊在本次新冠肺炎疫情期间的工作策略得失,以期为中医药科技期刊的发展提供参考。【方法】主要以上海中医药杂志社的工作实践为例,对照中国知网新冠肺炎发文量排名前10的中医药期刊,从选题组稿、知识传播、社会效益与品牌影响力等方面,总结中医药期刊在本次新冠肺炎疫情期间的工作策略。【结果】中医药期刊在本次疫情期间对新冠肺炎论文策划组稿及时,重视出版时效,不同期刊选题各有侧重,总体发文量较大,论文传播平台主要包括传统数据库、期刊官方网站及微信公众号。上海中医药杂志社聚焦抗疫一线临床科研,对论文发表后的传播注重多平台联动、媒体融合及科普、学术相辅相成的策略,获得显著的社会效益,期刊品牌影响力明显提升。【结论】面对重大公共卫生事件时,中医药期刊特别是地方性中医药期刊,只有抓住发展机遇,对选题组稿、知识传播策略及时调整与创新实践,敏锐合理地借助相关学科发展的东风,才能摸索出一条具有中国特色、中医药学科特色的世界一流科技期刊发展之路。

[Purposes] This paper aims to explore the gains and losses of the working strategies of traditional Chinese medicine( TCM) journals in epidemic prevention and control of COVID-19,so as to provide references for the future development of TCM journals. [Methods] Taking the work practice of Publishing House of Shanghai Journal of Traditional Chinese Medicine as an example,this paper summarized the gains and losses of working strategies of TCM journals from the aspects of selecting topics and soliciting contributions,knowledge communication strategies,social effects,and brand influence,comparing with the top 10 TCM journals in the amount of COVID-19 papers indexed in CNKI. [Findings]During the epidemic period,TCM journals planned to solicit contributions in a timely manner and paid attention to the timeliness of publication. Different journals show their own emphases on topics,with substantial articles published in total. Apart from the CNKI database,the official websites and We Chat official accounts of journals are the main platforms for knowledge communication. Publishing House of Shanghai Journal of Traditional Chinese Medicine emphasizes on the first-line clinical research in epidemic prevention and control,and focuses on the strategies of multi-platform linkage,media convergence,and integration of science popularization and research. It has achieved remarkable social effects and enhanced the journal brand influence. [Conclusions]In the face of public health emergency,TCM journals,especially the local ones,should seize development opportunities. The editorial offices should timely adjust and innovate the strategies of selecting topics and soliciting contributions,knowledge communication strategies,and keenly and reasonably rely on the development of related disciplines to explore a way to develop a world-class scientific journal with Chinese characteristics and TCM disciplinary features.