我国疾病预防控制机构自媒体应用现况研究

A Cross-sectional Study on the Application of“We Media”in Disease Control and Prevention Institutions in China

目的了解我国疾病预防控制(简称"疾控")机构自媒体应用现状,为科学决策提供依据。方法在当前13种主流自媒体网站或APP中通过搜索"疾控""疾病预防控制"等特定搜索词查找疾控机构自媒体号,将符合判定标准的自媒体号纳入作为研究对象进行分析。结果总计获得1,893个自媒体号,其中微信公众号1,322个,全国(港澳台除外)开通应用自媒体的疾控机构占所有疾控机构数的42.64%。粗略估算,全国(港澳台除外)约96.8%的省级、75.38%的地级、40.72%的县级疾控机构至少开通应用了1种自媒体。应用微信公众号的疾控机构分布于除港澳台外的31个省份,浙江省及上海市应用微信公众号的比例较高,分别达81%和73.68%。应用微博的疾控机构分布于28个省份,北京市应用微博率较高达58.62%。结论现阶段,我国已有相当比重的疾控机构开展了自媒体应用实践。微信公众号是疾控机构应用最多的自媒体,其次为微博,对于其他自媒体应用相对较少。随着疾控机构级别的增高,应用自媒体疾控机构所占比例逐渐增加。总体来说,北京、上海、浙江等地疾控机构有相对较高的应用自媒体比例。

Objective To understand the application status of“We Media”in centers for disease control and prevention(CDC)in China,and to provide a basis for relevant departments to make scientific decisions.Methods“We Media”accounts of CDC were searched on 13 mainstream“We Media”Websites or apps by searching for specific terms such as“disease control”and“disease control and prevention”.“We Media”accounts that met the criteria were included in the study.Results A total of 1893“We Media”accounts have been included in the study,including 1322 WeChat official accounts.In China(except Hong Kong,Macao,and Taiwan),42.64%of all CDC were using“We Media”.Roughly,96.8%of provincial CDC in China(except Hong Kong,Macao,and Taiwan)were using at least one“We Media”,and 75.38%for municipal level CDC and 40.72%for county level CDC.CDC with WeChat official accounts were distributed in 31 provinces.The proportion of CDC with WeChat official accounts was higher in Zhejiang province and Shanghai than that in other provinces,reaching 81%and 73.68%respectively.CDC using Weibo were distributed in 28 provinces,and the proportion of CDC using Weibo was higher in Beijing than that in other provinces,reaching 58.62%.Conclusion At present,quite a few CDC in China were carrying out the application of“We Media”.WeChat official account was the We Media most used by CDC,followed by Weibo,while it was relatively less to apply other“We Media”.With the increase of the level of the CDC,the proportion of the CDC using“We Media”was increasing.In general,there were a relatively high proportion of CDC in Beijing,Shanghai and Zhejiang province applying“We Media”than that in other provinces.