关于通信市场营销管理体系构建的分析

Analysis on the Construction of Communication Marketing Management System

通信市场作为高新技术行业,竞争趋势日益激烈。社会信息化大形势之下,移动办公、3G时代已经成为当下主导模式,为了保证用户获得更多良好体验,必须加强市场营销管理工作的完善。本文针对当下通信市场营销管理体系现状及应对策略等进行了分析,力求带动通信市场营销体系的全面完善。

As a high-tech industry,the communications market is increasingly competitive.Under the general situation of social informatization,the mobile office and 3G era have become the current dominant model.In order to ensure that users get more good experiences,it is necessary to strengthen the marketing management.This article analyzes the current status of the communication marketing management system and the corresponding strategies,and strives to drive the comprehensive improvement of the communication marketing system.