产教融合下EIP-CDIO教学模式在《医药商务谈判与学术推广》课堂教学中的运用研究

Research on the Application of EIP-CDIO Teaching Mode in the Classroom Teaching of Pharmaceutical Business Negotiation and Academic Promotion

本课题所研究的产教融合下的EPI-CDIO教学模式是以"培养高素质应用型人才"的理念,为学生提供丰富的案例和实训项目,通过恰当的引导和启发,让学生在用问题导向的思维和主动学习的情况下更好地掌握理论知识。按照EIPCDIO教育模式,以《医药商务谈判与学术推广》等课程为载体,与企业合作融入真实的情景教学,为了实现应用型医药学术推广人才培养的要求,结合EIP-CDIO教育理念和课堂教学的实际情况,该文设计了EPI-CDIO培养模式下《医药商务谈判与学术推广》教学中的课程内容、教学方法、考核方式等内容。

The EPI-CDIO teaching model under the integration of industry and education studied in this topic is based on the concept of"cultivating high-quality applied talents"to provide students with rich cases and practical training projects.Through appropriate guidance and inspiration,under the circumstances of problem-oriented thinking and active learning,students can master theoretical knowledge better.According to the EIP-CDIO education model,taking the courses of Pharmaceutical Business Negotiation and Academic Promotion as a carrier,we cooperate with enterprises to integrate real situation teaching.Based on this,,this article designs the course content,teaching methods,assessment methods and other contents in the teaching of Pharmaceutical Business Negotiation and Academic Promotion under the EPI-CDIO training model.