疫情影响下纺织外贸企业的应对策略研究

Research on Coping Strategies of Textile Foreign Trade Enterprises Under the Influence of Epidemic Situation

作为我国出口的重要产业之一,我国纺织外贸一直面临金融危机、贸易壁垒等各个方面的各种挑战和冲击。2020年,新冠肺炎疫情的全球大爆发,使得纺织外贸企业面临复工复产延迟、展会取消、海外需求下降、订单推迟或取消等各种问题。论文立足新冠肺炎疫情影响下我国纺织外贸企业的发展现状,针对其现存的问题,从三位一体同发展、升级生产技术、增强品牌意识和完善危机应对系统等方面,提出一系列应对措施,力求为解决当前我国纺织外贸企业的疫情危机献绵薄之力。

As one of the important export industries in China,China's textile foreign trade has been faced with various challenges and shocks from various aspects such as financial crisis and trade barriers.In 2020,the global outbreak of COVID-19 has caused textile and foreign trade enterprises to face various problems such as delayed resumption of work and production,cancelled exhibitions,reduced overseas demand,and delayed or cancelled orders.Based on the current situation of the development of textile foreign trade enterprises in our country under the influence of COVID-19 outbreak,aiming at the existing problems,from trinity with development,upgrade the production technology,enhance brand awareness and improve the crisis response system,etc.,this paper puts forward a series of measures,makes every effort to solve the current epidemic crisis in China's textile and foreign trade enterprises.