假日经济视野下的我国体育旅游发展及对策研究

Research on the development and Countermeasures of sports tourism in China from the perspective of holiday economy

随着我国经济的快速发展及生活水平的提高,旅游成为了一种重要的生活方式。同时,人们对于假日消费产品的需求也逐渐趋于多元化、情趣个性化和健康化,而假日制度的改革也让人们拥有了更多自由支配的时间,因此,"体育+旅游"就在这个过程中应运而生。基于此,本文试从假日经济的角度对我国目前体育旅游的发展现状及其特征进行分析,讨论其在假日中发展面临的机遇和挑战,并针对存在的问题提出针对性的建议,以期能够为我国假日体育旅游的进一步发展提供理论参考。在冬奥会、消费需求和国家政策的多重推动之下,我国体育旅游不断受到重视,被旅游业界认定为是未来一片广阔的蓝海。在不断优化与调整下,相信体育旅游必将成为体育产业和旅游产业新的经济增长点。

With the rapid development of China’s economy and the improvement of living standards,tourism has become an important way of life.at the same time,people’s demand for holiday consumer products tends to be diversified,personalized and healthy,and the reform of the holiday system also allows people to have more free time.Therefore,"sports + tourism" comes into being in this process.Based on this,this paper tries to analyze the current situation and characteristics of sports tourism in China from the perspective of holiday economy,discuss the opportunities and challenges it faces in the development of holiday,and put forward targeted suggestions for the existing problems,in order to provide theoretical reference for the further development of Holiday Sports Tourism in China.Under the multiple promotion of the Winter Olympic Games,consumer demand and national policies,China’s sports tourism has been paid more and more attention and recognized as a vast blue ocean in the future by the tourism industry.Under the continuous optimization and adjustment,I believe that sports tourism will become a new economic growth point of sports industry and tourism industry.