浙江省老年体育健康产业发展对策研究

Research on the development strategy of the elderly sports health industry in Zhejiang Province

随着社会老龄化程度加深,老年体育健康产业如何发展,已成为一个广为关注的课题。浙江老年体育健康产业存在消费理念偏差、政府服务欠缺、市场体系不健全、辅教师资短缺、服务产品单调等问题。老年体育健康服务产业开发必须坚持政府主导,企业、科研机构、院校共同参与,充分发挥各中资源和优势,积极广泛推进政企、校企深度合作,全面实施产业发展战略,科学构建老年体育健康产业开发模式,从转变健康理念入手,重点开发老年体育健康服务产品,以满足老年体育健康产业发展需要。

With the deepening of social aging,how to develop the elderly sports and health industry has become a widely concerned topic.There are some problems in Zhejiang elderly sports health industry,such as the deviation of consumption concept,lack of government services,imperfect market system,shortage of auxiliary teachers,monotonous service products,etc.The development of the elderly sports health service industry must adhere to the guidance of the government,with the participation of enterprises,scientific research institutions,colleges and universities,make full use of various resources and advantages,actively and extensively promote the in-depth cooperation between the government and enterprises,fully implement the industrial development strategy,scientifically construct the development mode of the elderly sports health industry,and focus on the development of the elderly sports health service products starting from the transformation of the health concept In order to meet the development needs of the elderly sports and health industry.