小微生产型电商企业信息流管理中的困境与对策研究

Research on the Dilemmas and Countermeasures of Information Flow Management of Small and Micro Production E-Commerce Enterprises

随着众多的小微生产型企业向电商转型,企业长期存在的粗放式、松散型管理模式和电商企业精细化的数据管理要求产生碰撞,引发了诸多管理困境和矛盾冲突。受限于小微生产型电商企业管理理念、管理能力和人才的现状,在信息流管理方面存在的突出问题亟待解决,阻碍了企业的持续发展。帮助小微生产型电商企业解决这些问题,对促进小微生产型电商企业的良性发展有着重要的意义。

With the transformation of many small and micro production enterprises to e-commerce,the extensive and loose management mode that has long existed in enterprises has collided with the elaborate data management requirements of e-commerce enterprises,causing many management dilemmas and conflicts.Limited by the current situation of management concept,management ability and talents of small and micro production e-commerce enterprises,the outstanding problems existing in information flow management need to be solved urgently,which hinders the sustainable development of enterprises.Helping small and micro production e-commerce enterprises solve these problems is of great significance to promote the benign development of small and micro production e-commerce enterprises.