资源拼凑对商业模式创新的影响——一个有调节的中介模型

The Impact of Resource Patching on Business Mode Innovation:A Mediation Model with Regulation

创新资源的有限性是制约企业进行商业模式创新的重要因素,虽然资源拼凑被认为是突破企业资源限制的有效途径,但资源拼凑与商业模式创新间的影响机制尚不明确。通过引入即兴能力作为中介变量、环境动态性作为调节变量,构建有调节的中介效应模型,依此分析资源拼凑对商业模式创新的影响。研究结果表明:资源拼凑对即兴能力和商业模式创新存在显著的正向影响,即兴能力在资源拼凑和商业模式创新之间起中介作用,环境动态性在即兴能力与商业模式创新之间起正向调节作用,同时调节了即兴能力在资源拼凑与商业模式创新之间的中介作用。因此,企业应注重“拼凑”思维的培养,着力开发资源的多种用途,并对其进行创造性重组;企业应进一步提升自身的即兴能力,以促进企业“创造性”的提升。

The limitation of innovation resources is an important factor that restricts the business mode innovation of enterprises.Although resource patching is considered as an effective way to break through the resource limitation of enterprises,the impact mechanism between resource patching and business model innovation is not clear.By introducing improvisational skills as intermediary variable and environmental dynamics as moderating variable,a moderated intermediary effect model is constructed to analyze the impact of resource patching on business model innovation.The results show that:resource patching has a significantly positive impact on improvisational skills and business model innovation,improvisational skills plays an intermediary role between resource patching and business model innovation,environmental dynamics plays a positive regulatory role between improvisational skills and business model innovation,and at the same time regulates the intermediary role between resource patching and business model innovation.Therefore,enterprises should pay attention to the cultivation of“patchwork”thinking,focus on the development of various uses of resources,and carry out creative restructuring;enterprises should further improve their improvisational skills to promote the“creativity”of enterprises.