虚拟现实技术在服装营销中的应用

Application of Virtual Reality in Fashion Marketing

随着科技发展,利用智能科技助力服装品牌突破营销困境备受关注,如何借助虚拟现实技术(VR)为服装营销注入新活力成为行业热点之一。归纳了VR的应用概况,分析了VR在服装营销中的典型案例,总结了VR在服装营销中的适用场景,并提出VR在应用中亟待解决的问题,为服装品牌利用VR进行智能化营销提供应用借鉴。

With the development of science and technology,the use of intelligent technology to help fashion brands break through the marketing dilemma had attracted much attention.How to infuse dynamism into garment marketing with virtual reality was one of the hot spots in fashion industry.The application overview of VR was summarized.The typical cases of VR in fashion marketing were analyzed.Then the application scenarios of VR in fashion marketing were discussed and the existing problems were put forward,so as to provide reference for fashion brands to use VR for intelligent marketing.