中国主旋律电影的跨文化叙事和传播

Cross-cultural Narrative and Dissemination of Chinese Theme Films

电影作品在其传播过程中,既是产生经济效益的文化产品,也是输出价值观念的文艺载体。中国主旋律电影的跨文化传播,在对外讲述中国故事、展示中华文化和民族智慧、传递中国人民美好情谊的过程中,能起到重要且积极的作用。目前,其在政策和产业方面的支持已基本具备。关于如何更好地推进中国主旋律电影的海外传播,亟待探索的是从行业产业生态、作品传播环境、受众群体意识形态特征等角度出发,创作出符合电影审美意识及创作理念发展的优秀作品,进而为增强国家文化软实力贡献力量。

In the course of its dissemination,film works are not only cultural products that produce economic benefits,but also artistic carriers that export values.The cross-cultural dissemination of Chinese theme films can play an important role in the process of telling Chinese stories,displaying Chinese culture,and conveying friendship of Chinese people.At present,it is basically supported in policy and industry.Regarding how to better promote the overseas spread of Chinese them films,it is urgent to explore from the perspectives of industrial ecology,communication environment,and audience ideological characteristics to create works that also conform to film aesthetics,thus contributing to the enhancement of national cultural soft power.