网络嵌入、双元能力与老字号企业成长绩效研究

A Study of Network Embeddedness,Ambidextrous Competence and Growth Performance of Time-honored Enterprises

从网络嵌入视角分析企业双元能力,促进企业成长的研究得到学术界广泛关注。基于网络嵌入视角,深入分析甘宁青地区老字号企业样本数据,系统研究老字号企业成长过程中的影响因素,利用多元统计分析网络关系嵌入、结构嵌入、认知嵌入与品牌进化和技术创新能力的关系,揭示社会网络嵌入背景下技术创新能力与企业品牌进化双元能力逻辑关系以及对成长绩效的影响,为企业成长路径提供全新的视角。

From the perspective of the network embeddedness,the research on analyzing the dual capability of enterprises and promoting the growth of enterprises has been paid much attention by the academic circle.Based on the perspective of network Embeddedness,this paper analyzed the sample data of Time-honored Enterprises in ganning-qing area and systematically studied the influencing factors in the growth process of Time-honored Enterprises.The relationship between the network embeddedness,structure embeddedness and cognitive embeddedness and the brand evolution,and technological innovation capacity is analyzed by multivariate statistics.This paper reveals the logical relationship between technological innovation capacity and the dual ability of enterprise’s brand evolution and its influence on growth performance under the background of social network embeddedness.It provides a new perspective for the growth path of the enterprise.