心理学视角下的中国民航服务营销

Civil Aviation Service Marketing in China from the Psychological Perspective

随着消费者消费需求层次的提高及消费需求多样化的发展,服务营销变得越来越重要。站在心理学的视角看待服务业中的问题,将心理学与服务营销相结合,分析精神分析学派、认知学派、非暴力沟通、人本主义学派的有价值的观点在服务营销中的运用,为新时代中国民航服务营销提供依据。

With the improvement of the level of consumer demand and the diversified development of consumer demand,service marketing has become increasingly important.Looking at the problems in the service industry from the perspective of psychology,the paper combines psychology with service marketing,analyzes the application of psychoanalysis,cognitive school,non-violent communication,and humanistic school in service marketing in order to provide reference basis for China's civil aviation service marketing of the new era.