高校网络舆情的类型、特点及应对研究

Types,Characteristics and Countermeasures of Network Public Opinion in Higher Education Institutions

高校师生群体思想活跃、社会关注度高,并且与互联网有着较强的黏连性,高校网络舆情具有敏感事件多、爆发速度快、复杂程度高以及多发易发、类型多样、波次推进、影响广泛等特点,容易引发网民讨论形成舆论热点。高校网络舆情不仅关系到高校的和谐与稳定,而且更关系到意识形态安全。要重视媒体格局和舆论生态给高校网络舆情带来的影响和挑战,梳理总结存在的问题,运用科学的方式方法,有效提高网络舆情管理能力和水平。

Teachers and students in higher education institutions are active in thinking,get great attention from society,and have strong adhesion to the Internet.The network public opinion of them has the characteristics of many sensitive incidents,fast outbreak speed,high complexity,frequent occurrences,various types,wave advancement,and wide influence.It is easy to cause netizens to discuss and form public opinion hot spots.It is not only related to the harmony and peace of schools,but also to the stability of ideology.We must pay close attention to the impact and challenges brought by media and public opinion ecology,sort out and summarize the existing problems,use scientific methods to effectively manage the network public opinion.