新媒体时代播音主持人创新路径探析

On the innovation path of broadcast host in the new media era

新媒体时代发展对传统媒体的影响颇深,同时也为播音主持工作发展提供新的发展机遇:播音主持工作方便灵活、形式多样;播音主持容纳海量信息和资讯;播音主持新颖、活泼、互动;播音主持传播平台多元化、创新性。播音主持的新机遇也为新媒体时代播音主持创新发展提供路径:以受众需求出发,创新播音主持人特有的个人风格;通过新媒体技术融入节目中,强化播音主持人自身专业素质和综合能力;实现播音主持人与受众互动,吸引受众参与传播,彰显传播的正能量。

the development of the new media era has a profound impact on the traditional media,and at the same time,it also provides new development opportunities for the development of the broadcasting and hosting work:the broadcasting and hosting work is convenient,flexible and diversified;the broadcasting and hosting work contains massive information and information;the broadcasting and hosting work is novel,lively and interactive;the broadcasting and hosting communication platform is diversified and innovative.The new opportunity of broadcast host also provides the path for the innovative development of broadcast host in the new media era:starting from the needs of the audience,innovate the unique personal style of the broadcast host;integrate the new media technology into the program,strengthen the professional quality and comprehensive ability of the broadcast host;realize the interaction between the broadcast host and the audience,attract the audience to participate in the communication,and show the positive energy of communication.