融媒体时代传统媒体的现状及发展对策研究

The current situation and development of traditional media in the era of media integration

随着互联网的飞速发展,以微博,微信为主的融媒体代表,在近年横空出世。空余时刷微博,看看微信公众号的推送,就可以对时事热点有大致的了解。本文从融媒体的特性和优势出发,调查了传统媒体的发展现状,分析出传统媒体发展所面临的困境。本文研究结果发现:挑战的另一面是机遇。融媒体技术也为传统媒体带来了新的生存空间:缩短了传统媒体的新闻制作周期,扩大了传统媒体新闻信息的传播范围和传播速度,丰富了传统媒体新闻报道的表现方式,增强了传统媒体与受众的互动等。为了应对融媒体的冲击,传统媒体可以进行变革,利用融媒体技术和互联网思维改变传统的新闻生产方式。

with the rapid development of the Internet,representatives of the media,mainly micro blog and wechat,have emerged in recent years.When you brush micro-blog in spare time,and look at the push of WeChat official account,you can get a general understanding of current events.Based on the characteristics and advantages of the media,this paper investigates the current situation of the development of traditional media,and analyzes the difficulties faced by the development of traditional media.The results show that the other side of the challenge is opportunity.The fusion media technology also brings new living space for the traditional media:it shortens the news production cycle of the traditional media,expands the dissemination range and speed of the news information of the traditional media,enriches the expression way of the news report of the traditional media,and enhances the interaction between the traditional media and the audience.In order to deal with the impact of financial media,traditional media can be changed,using financial media technology and Internet thinking to change the traditional way of news production.