新时代河南省品牌体育赛事培育研究

Research on cultivating brand sports events in Henan province in the new era

从经济学视角出发,通过文献资料、实地考察、逻辑分析等,对河南省品牌体育赛事培育的现状进行全面分析,总结了河南省体育赛事的突出特点,提出河南省品牌体育赛事培育的对策建议,为河南省体育产业高质量发展提供决策参考.

From the perspective of economics,this paper makes a comprehensive analysis of the current situation of brand competition cultivation in Henan province through literature review,field investigation,logical analysis and other methods.This paper summarizes the prominent characteristics of sports events in Henan Province,puts forward the countermeasures and suggestions for cultivating brand sports events in Henan province,and provides decision-making reference for the high-quality development of sports industry in Henan province.