大数据时代广告图形语言应用模式

Application Model of Advertising Graphic Language in the Big Data Era

21世纪是大数据时代,大数据时代的来临改善了人们的生活水平。在此环境下,人们的审美意识发生了变化。艺术无处不在地融合在人们的生活中,广告在日常生活中极为常见。随着信息技术水平的提升,广告设计质量越来越高,当前广告设计具有独特的创意感,不光能够带给人视觉上的审美体验,还能够给人们意味深长的感觉。基于此,文章对大数据时代下广告图形语言的应用模式进行分析,希望能够促进广告设计及图形语言的发展。

The 21st century is an era of big data.The advent of the era of big data has improved people's living standards.Under this environment,people's aesthetic consciousness has changed.Art is ubiquitously integrated in people's lives,and advertising is extremely common in daily life.With the improvement of information technology level,the quality of advertising design is getting higher and higher.The current advertising design has a unique sense of creativity,which can not only bring people a visual aesthetic experience,but also give people a meaningful sense.Based on this,this paper analyzes the application model of advertising graphic language in the era of big data,hoping to promote the development of advertising design and graphic language.