“互联网+”背景下柳州沙糖桔物流模式研究

Logistics Mode of Liuzhou's Sugar Orange under the Background of "Internet +"

随着我国经济的发展,以及南北方气候和种植条件的差异,北方地区对南方种植出的沙糖桔的需求也逐渐增多。经过多年的种植与研究探索,广西柳州成为重要的沙糖桔产地之一,也成为了当地果农脱贪致富的主要途径之一。本文通过“互联网+”时代背景下,通过对柳州的沙糖桔的物流模式的研究,解决我国农产品传统流通模式下、链条较长、环节较多,流动本过高、信息不对称、市场反应速度慢的弊端现象;着力构建基于第三方物流的一体化农产品流通体系,实现农产品产销平衡。

With the development of China's economy,as well as the difference of climate and planting conditions between the north and the south,the northern people's demand for sugar orange planted in the south is also increasing.After years of cultivation and research,Liuzhou,Guangxi has become one of the important places of producing sugar orange and one of the main ways for local fruit farmers to get rich.Based on the"Internet+"era,through the study of the logistics mode of Liuzhou's sugar tangerine,this paper solves the malpractices of the traditional circulation mode of agricultural products in China,including the long chain,many links,high flow,asymmetric information and slow market reaction.It is necessary to build an integrated agricultural product circulation system based on the third-party logistics,and achieve the balance of production and marketing of agricultural products.