失败学习与战略导向的匹配对企业绩效的影响

Matching Learning from Failure and Strategy Orientation:The Impact on Enterprise Performance

复杂产品系统创新意义重大却不易成功,对其失败学习开展研究极富价值,然而,有关失败学习与企业绩效关系研究的结论存在不一致性。本文整合了组织学习理论与权变理论,构建了组织学习模式与战略导向匹配对企业绩效的影响模型,研究表明:复杂产品创新失败情境下不同学习模式(单环与双环)的企业长短期绩效存在明显差异;单环学习模式只有与防御型战略匹配才具有较好的短期绩效,双环学习模式只有与探索型战略匹配才具有较好的长期绩效。

Complex product system innovation is of great significance but not easy to succeed,so study on learning from failure is of great value. However,study on the formation mechanism of learning from failure is still in infancy. Organizational learning theory and contingency theory have been applied to build a conceptual model to reveal the influence of the different learning modes on enterprise performance,and further explore the moderating effect of different Strategy orientation. The results show as follow. There are obvious differences in the long-term and short-term performance of enterprises with different learning modes(single-loop and double-loop)under the situation of failure of complex product system innovation. The enterprises coordinating defender strategy with single-loop learning have a better short-term performance,while enterprises coordinating prospector strategy with double-loop learning have a better long-term performance.