资本介入下的文化生产:从价值样态到作用机制

Cultural Production under the Intervention of Capital:From Value Pattern to Function Mechanism

马克思的精神生产理论认为,在资本出现之后,为交换而进行的商品化的文化生产劳动也随之出现。随着技术的进步和大众文化消费需求的扩张,文化的大规模商品化生产也将具有其历史和现实的合理性。社会主义市场经济条件下,资本在文化生产中的介入有助于更好地配置文化生产资源,提升产出效率,解决人们精神文化生活领域的社会主要矛盾。但资本的逻辑与文化的价值承载使命之间存在内在逻辑冲突。探索社会主义制度环境中文化产业经济效益和社会效益的平衡与共赢之路,首先要分析文化商品的价值样态,理清其价值、使用价值和交换价值的内涵,理解文化商品的双重属性。其次要思考资本介入文化生产的动态作用机制,理解文化商品化和商品文化化的共融结构,明确文化资本化和资本文化化的互动过程。

According to Marxism's theory of spiritual production,after the emergence of capital,the commoditized cultural productive labor for exchange also appeared.With the progress of technology and the expansion of cultural consumption demand,the large-scale commercial production of cultural products will also have its historical and practical rationality.Under the condition of socialist market economy,capital's involvement in cultural production will help to better allocate cultural production resources,improve output efficiency and solve the main social contradictions in the field of people's spiritual and cultural life.However,there are inherent logical conflicts between the logic of capital and the value bearing mission of culture.To explore the balance and win-win road of the economic and social benefits of the socialist cultural industry,we should first analyze the value pattern of cultural goods,clarify the connotation of its value,use value and exchange value,and understand the dual attributes of cultural goods.Secondly,we should think about the dynamic mechanism of capital's involvement in cultural production,understand the integration structure of cultural commoditization and commodity culturalization and clarify the interaction process of cultural capitalization and capital culturalization.