A Comparative Study on the Impact of Marketization on International Student Prospectus

In this article, I aim to compare the similarities and differences in the international student prospectuses of two universi-ties from the perspective of critical discourse analysis. By analyzing the layout and design, visual features, the rhetorical moves, and lexico-grammatical features of two prospectuses, I expect to trace the impact of marketization on the genre-based discourse of higher education and identify to what extent international student prospectus are influenced by the new"customer-driven"trend in higher education.