探究中职美术设计专业项目教学模式——以《广告设计》课程为例

项目教学是让学生所学知识与企业项目有机结合,是中职学校重要的教学形式之一。其目的是借用企业的技术优势与学校的教育形成互补,有针对性和实效性地培养技能型人才。本文是通过对学生的就业情况和中职学校的特点、以及企业对学生专业技能的要求等方面进行调查访谈,进而提出改善广告设计课程的教学策略,以培养满足社会发展需求的人才。

project teaching is to combine the knowledge learned by students with enterprise project,and it is one of the important teaching forms in secondary vocational schools.Its purpose is to borrow the technical advantages of enterprises and school education to form a complementary,targeted and effective training of skilled talents.Through the investigation and interview on the employment situation of students,the characteristics of secondary vocational schools,and the requirements of enterprises for students'professional skills,this paper puts forward the teaching strategies to improve the advertising design course,so as to cultivate talents to meet the needs of social development.