随机生产下零售商二次降价的供应链协调模型

Coordination of Supply Chains with Retailer′s Second Price Reduction Under Random Yield

在随机生产模型的基础上,研究了零售商二次降价模型的最优策略.零售商利用价格效应和有限理性消费心理对销量进行预测,制造商通过制定弹性订单合同来降低随机生产所带来的风险,提高总体供应链的利润.在此前提下,本文分析了集成模型和分散模型下各成员的最优决策,并通过收益共享合同使得分散模型在一定的参数限制下达到协调.并给出数值实例来验证结论.

This paper studied the optimal decisions of supply chains with retailer′s second price reduction under random yield. Retailer predicted the demand by using price effect and limited rational consumption, and the manufacturer proposed the contract of elastic order to reduce the risk brought by the random yield, and enhanced the profit of the centralized supply chain. This paper analyzed the optimal policies of the centralized scenario and decentralized scenario, and took revenue sharing contract to make the decentralized model achieve coordination under certain restrictions. Numerical examples were given to verify the conclusion.