以短视频为热潮的网络文化构建Z世代学生校园德育路径的探索

Probing into the Ways to Construct Campus Moral Education for Generation Z Students Based on Short Video-oriented Network Culture

短视频影响下的网络文化与德育工作的关系是一个前沿性课题。针对这一课题进行了研究对象分析及业界研究简述,重点阐述了以短视频为热潮的网络文化对Z世代学生德育的传播形式、传播内容以及与校园德育双向作用的影响,以揭示研究的重要性及必要性,提出了打造优质短视频媒介、实现网络文化与德育课堂双向提升、整合校内外资源等三大构建途径,以期在新的德育途径影响下,Z世代成为新时代的新力量。

Network culture and moral education under the influence of short video is a frontier subject.This paper analyzes the research object based on this topic and briefly introduces the industry research,with focus on the influence of short video-oriented network culture on the communication form and content of moral education for Generation Z students,as well as the two-way effect with campus moral education,so as to reveal the importance and necessity of the research.Meanwhile,it presents three ways of construction,such as creating high-quality short video media,achieving the two-way promotion of network culture and moral education classroom,and integrating internal and external resources,hoping to make Generation Z a new force in the new era under the influence of new moral education approaches.