山地研学旅游产品开发研究

Research on the Development of Mountain Educational Tourism Products

山地具有丰富而独特的自然和文化研学旅游资源,是开发研学旅游的重要对象。山地研学旅游产品开发对传播山地文化、发展山区经济、保护山地生态具有较大的积极作用。山地研学旅游产品以山地为对象,可以开发有双重性、知识性、复合性和脆弱性的独特研学旅游产品。文章在分析山地研学旅游产品性质和特征、山区发展需要和研学旅游兴起内外驱动力的基础上,提出了山地研学旅游产品开发的"RSCF"理论框架:资源基础(Resource Base)、开发主体(Development Subject)、产品载体(Product Carriers)和产品功能(Product Function),即是以山地知识为资源基础,由各类教育机构主导并由旅游经营者作为实施主体,进行研学场所建设、研学专项活动和线路设计,提升研学旅游者综合能力的开发过程。通过资源导向、技术导向、体验导向的开发模式,形成山地博物馆、山地生态博物馆、山地知识科普廊道、山地夏令营和冬令营、山地拓展营地等产品形式。山地研学旅游产品因其内容丰富适用、市场潜力大、形式多样化将成为未来研学旅游发展的重要方式。

The mountain has abundant and unique natural and cultural educational tourism resources, and is an important object for the development and educational tourism. The development of mountain educational tourism product has a great positive effect on the spread of mountain culture, the development of mountain economy and the protection of mountain ecology. Mountain educational tourism products with mountain-based object, can develop dual, knowledgeable, compound,fragile and unique educational tourism products. Based on the analysis of the characteristics and the internal and external driving forces of mountain educational tourism products, the paper puts forward the theoretical framework of "RSCF" for the development of mountain educational tourism products: Resource Base, Development Subject, Product Carriers and Product Functions, which are the process based on mountain knowledge, led by various educational institutions and implemented by tour operators as the main bodies, carry out special activities and line design for research sites and to improve the development process of the comprehensive ability of research tourists. Through resource-oriented, technology-oriented, experience-oriented development model,people can form mountain museums, mountain ecological museums, mountain knowledge science and technology corridors, mountain summer camps and winter camps, mountain expansion camps and other products. Because of their rich content and application, market potential, variety of forms will become the important future educational tourism development way.