基于AHP的葡萄酒产业发展影响因素评价

Evaluation of Factors Influencing the Development of Wine Industry Based on AHP

本文基于层次分析法构建其影响因素指标体系,计算准则层3个影响因素及其各自对应的指标层因素的权重,根据权重值由大到小排序为:在准则层,加工业>种植业>旅游业;在指标层,营销科技因子>原料因子>景区建设因子。根据研究结论提出企业的发展建议。

We constructed an influencing factor index system based on the analytic hierarchy process,and calculated the weights of the three influencing factors at the criterion level and their corresponding factors at the index level.According to the weight value,the influencing factors ranked as follows:at the criterion level,processing industry>planting industry>tourism;at the index level,marketing technology factor>raw material factor>scenic area construction factor.Based on the conclusions of the research,we put forward some suggestions for the development of enterprises.