数字资本主义的文化逻辑:从艺术批判到数据生产中的“参与”

The Cultural Logic of Digital Capitalism: “Participation” from Artistic Critique to Data Production

"参与"曾在艺术实践中扮演一种批判性角色,被用来反对资本主义对艺术和文化的侵蚀,展现了推崇自由、自主和真实性的个人主义价值。20世纪60年代后,计算机和网络的发展一方面从技术上实现了"参与"所蕴含的价值,另一方面也成为这些价值的载体。到社交媒体和大数据时代,形成了以个人表达、原创内容和数据输出为主的网络参与文化。网络参与作为自我表现的最新形式,它背后的个人主义不仅奠定了"参与"文化的价值观,而且符合数字资本主义通过个人数据来实现资本生产和积累最大化的要求。这种文化逻辑决定了"参与"不只是具备艺术实践中的批判功能,而是必然在数据时代发挥生产功能,但这也将提供新的社会与文化批判。

"Participation" once played a critical role in artistic practice, which was used to against the encroachment of capitalism on art and culture and to demonstrate the individualistic values that promoted freedom, autonomy and authenticity. After the 1960s, the development of computers and networks, on the one hand, technologically realized the values embedded in "participation" and on the other hand, became the carrier of these values.In the era of social media and big data a culture of network participation is gradually formed on the basis of personal expression, original content and data output. As the newest form of self-expression, network participation breeds an individualism that not only helps to establish a "participation" culture but also meets the requirements of digital capitalism to maximize capital production and accumulation through personal data. The cultural logic behind it extends the function of participation from a critique of artistic practice to the production in the Data Age, while this logic also becomes a critique of society and culture.