应用型本科院校市场营销专业“四级推进”校企合作人才培养模式探究

本文通过梳理校企合作模式,在对比本科院校和高职高专院校校企合作模式基础上,提出应用型本科院校市场营销专业校企合作的五种模式,进而提出"四级推进"、"三方互动"的构建思路,其亮点在于分级分类差异化设计理念能够使不同年级市场营销专业学生有效利用校企合作达到提升专业水平、提高实践能力的应用型人才培养目标。

By combing the mode of school enterprise cooperation,this paper puts forward five modes of school enterprise cooperation of marketing major in Application-oriented Undergraduate Colleges on the basis of comparing the mode of school enterprise cooperation between undergraduate colleges and higher vocational colleges,and then puts forward the construction ideas of"Four-level promotion"and"three-party interaction".The highlight of this mode is that the concept of differentiated design of classification and classification can enable students of marketing major in different grades Effective use of school enterprise cooperation to achieve the goal of improving professional level and practical ability.