城市记忆、地方味道与昆明吉庆祥“老字号”的消费认同

City Memory,Local Flavor and Consumption Identity of Kunming"Time-Honored Brand"Jiqingxiang Food Co.,Ltd.

城市记忆和地方味道对“老字号”的消费认同有着重要的影响。作为记忆主体的城市消费者对地方味道的追寻是云南昆明吉庆祥“老字号”通过城市记忆得以在城市空间中存续和发展的原因。在城市复兴过程中,关注对地方味道的消费认同,不但能保护和传承城市记忆与地方味道的社会文化价值,而且有助于了解以城市记忆为载体的“老字号”的生存发展途径。

City memory and local flavor have an important impact on consumption identity of time-honored brands.Urban consumers are the memory subjects.Their pursuit of local flavor is the reason why Jiqingxiang as a time-honored brand in Kunming city of Yunnan province can survive and develop in city space through city memory.In the process of urban renaissance,concerning for consumption identity of local flavor can not only protect and inherit the social and cultural value of city memory and local flavor,but also help to understand the ways of survival and development of time-honored brands with city memory as their carrier.