大数据背景下企业营销管理创新方法探索

Exploration on the Innovative Methods of Enterprise Marketing Management under the Background of Big Data

在经济全球化的不断发展和确立的过程中,大数据对整个市场环境起到了举足轻重的作用。对于一个企业而言,想要在经济的激烈竞争中抢得先机,就要牢牢的把握住在大数据背景下给予企业的新型营销管理模式,才能更加适应时代的浪潮,实现健康稳定的发展。有效的利用大数据时代中的经济和商业价值,对于企业自身管理模模式的改革和创新大有裨益。本文主要论述了大数据背景下,企业营销管理所面临的问题和挑战,以及有效进行管理创新的方法。

In the process of continuous development and establishment of economic globalization, big data has played a decisive role in the entire market environment. For an enterprise, if it wants to seize the opportunity in the fierce economic competition, it is necessary to firmly grasp the new marketing management model given to the enterprise under the background of big data, so as to better adapt to the wave of the times and achieve a healthy and stable development. Effective use of economic and commercial value in the era of big data is of great benefit to the reform and innovation of the company’s own management model. This article mainly discusses the problems and challenges faced by enterprise marketing management in the context of big data, as well as the effective management innovation methods.