泰州大学生文化消费特征研究

Research on the Characteristics of Cultural Consumption of College Students in Taizhou

文章以泰州地区250名在读大学生为研究对象,重点研究其文化消费类型、消费水平、消费动机、影响因素内容,基于调查问卷数据,分析泰州大学生文化消费的特征。调查发现泰州大学生文化消费整体消费水平不高,消费类型偏娱乐性和功利性,基于此提出相关建议,引导大学生树立正确的消费观,推动文化消费产业健康发展。

This article takes 250 college students in Taizhou as the research object, focuses on their cultural consumption types,consumption levels, consumption motivation and influencing factors. Based on the questionnaire data, the characteristics of cultural consumption of college students in Taizhou are analyzed. The survey finds that the overall consumption level of Taizhou college students’ cultural consumption is not high, and the consumption type is more entertaining and utilitarian. Based on this, relevant suggestions are proposed to guide college students to establish a correct consumption concept and promote the healthy development of the cultural consumption industry.