碎片化传播环境中社会主义意识形态凝聚力建设研究

Research on the Construction of Socialist Ideological Cohesion in Fragmented Communication Environment

在碎片化传播环境中增强社会主义意识形态凝聚力具有重要的战略价值。这是新时代意识形态工作遵循网络传播规律的必然选择,是守护网络空间“共同精神家园”的必由之路,是网络意识形态工作理念创新的突破口。但事实上,碎片化传播环境对社会主义意识形态凝聚力具有显著消解作用。它能离散受众对社会主义意识形态的关注度、认同度以及虔信度。因此,必须针对性地重构意识形态传播逻辑:应加快社会主义意识形态信息的碎片化改造,使之适应碎片化传播趋势;在碎片化改造的基础上推进社会主义意识形态的聚合化传播;利用碎片化传播解构非主导意识形态。

It is of great strategic value to strengthen the cohesion of socialist ideology in the fragmented communication environment,since it is an inevitable choice for ideological work in the new era to follow the law of online communication,the only way to protect the"common spiritual home"in cyberspace,and a breakthrough in the innovation of the concept of online ideological work.However,in fact,the fragmented communication environment has a significant dispelling effect on the cohesion of socialist ideology.It can divert the audience′s attention,identity and piety from the socialist ideology.Therefore,the logic of ideological communication must be reconstructed in a targeted manner:the fragmentation of socialist ideological information should be accelerated to adapt it to the trend of fragmented communication,the aggregation of socialist ideology should be promoted on the basis of fragmented transformation,and fragmented communication should be used to deconstruct non-dominant ideology.