“互联网+”时代背景下平遥古城旅游业发展的机遇与挑战

Opportunities and Challenges for the Tourism Development of Ping Yao Ancient City under the Background of "Internet Plus"

居于《世界文化遗产名录》中的平遥古城,具有丰富的旅游资源,但随着古城旅游业迅速发展,单一的旅游模式、与游客互动不足等问题也逐步显现出来。“互联网+”为平遥古城突破传统旅游业,向旅游业信息化、智慧化转型发展提供了良好的契机,通过采取构建智慧旅游平台、丰富旅游体验模式、加大品牌特色的宣传力度、实行管理数字化等策略,能够助推平遥古城旅游业产品业态创新、发展模式变革、服务效能提高,实现平遥古城旅游业转型发展、提质增效。

Ping Yao Ancient City,included in the World Cultural Heritage List,has rich tourism resources.However,with the rapid development of tourism in Ping Yao Ancient City,problems such as single tourism model and insufficient interaction with tourists have gradually emerged."Internet plus"provides a good opportunity for the Ping Yao County to break through traditional tourism industry and to transform to develop tourism informatization and intellectualization.This can be done by building a smart tourism platform,enriching tourist experience,widely publicizing featured tourist services and implementing digital management,which are capable of promoting the innovation of service and mode of growth and enhancing the service efficiency of tourism concerning Ping Yao so that the city can quickly transform its tourist industry and improve its service quality and efficiency.