家电行业上市公司财务绩效评价——以长虹美菱为例

Financial Performance Evaluation of Listed Companies in Household Appliance Industry:A Case Study of Changhong Meiling

对家电行业上市公司财务绩效进行科学评价,选择长虹美菱为案例,从偿债、营运、盈利和成长能力四个维度构建评价指标体系,采用因子分析法对27家行业内上市公司2018年的指标数据进行分析,提取出4个公因子,并计算财务绩效综合得分。研究表明:长虹美菱财务绩效综合得分为-0.06,排名第17位,超过半数样本的偿债因子、营运因子和成长因子,其得分小于0。最后,提出具体的优化对策,助力家电行业上市公司经营者做出更为科学合理的决策。

The household appliance industry plays an important role in the economic society, and its financial performance evaluation is also related to the stakeholders. For scientific evaluation on the financial performance of listed companies in the household appliance industry, this paper selects Changhong Meiling as a case for study, build the evaluation index system from such four dimensions as debt paying ability, operation ability, profitability and growth ability and uses factor analysis method to analyze the index data of 27 listed companies in 2018 with four common factors extracted and composites score financial performance calculated. The study shows that the comprehensive score of financial performance of Changhong Meiling is-0.06, ranking 17 th. More than half of the samples, the scores of debt paying factor, operating factor and growth factor are less than 0. Finally,we put forward the specific optimization countermeasures to help the operators of listed companies in the household appliance industry to make more scientific and reasonable decisions.