游客视域下的旅游纪念品意义研究

Study on Significance of Tourist Souvenirs from the Tourists’ Perspective

旅游纪念品是旅游地文化风情的具象和载体,是旅游地的重要吸引物,也是游客"must-do"的旅游活动,是游客旅游过程与心境的表征,对旅游地和游客而言具有重要意义。立足游客视角,分析旅游纪念品的形式、功能及其在旅游业中的地位,从历史和现代等多个维度解析旅游纪念品的意义,构建了一个包含符号、身份、占有和理解为主要内容的旅游纪念品四维意义模型,该模型对旅游业管理和旅游纪念品开发具有概念性诊断和工具性指导价值。

Tourist souvenir was a symbol and carrier of cultural customs of tourist destination,and also a representation of tourists’travelling process and mood.Buying tourist souvenirs has been a must-do tourism activity for a number of tourists since tourist souvenir was seen as an important attraction of tourist destination.Therefore,it’s of great significance for tourists and destinations as well.From the tourists’perspective,this study analyzed the forms,functions and significance of souvenirs and its status in tourism industry.A four-dimensional sense model was put forward to explain the semiotic,identifiable,possessive and understanding meanings and significance of souvenirs,which may serve as a conceptual diagnosing and instrumental guiding tool for tourism industry administration as well as tourist souvenir development.