我国自驾旅游目的地体系建设与提升路径——基于全域旅游视角

Construction of China’s Self-driving Tourism Destination System:Connotation,Problems and Mechanism——From the Perspective of Comprehensive Tourism

近年来,由于节假日大规模自驾旅游客流集中涌现,引发了热点旅游地区大面积交通安全和环境问题,自驾旅游目的地体系建设成为我国旅游供给侧改革的重要方面。分析了我国现阶段旅游产业供需的主要矛盾,系统梳理了我国自驾游目的地建设存在的共性问题,并从全域旅游视角重新构建了我国自驾旅游目的地体系,提出政府主导、市场运作、行业指导和社区参与等建设机制与目的地空间结构的网络化、产业要素集群化、项目内容主题化、管理服务社会化、旅游成果共享化等具体提升路径。

In recent years,the emergence of large-scale self-driving tourist flow in holidays caused a large area of traffic safety and environmental problems in hot tourism areas.The construction of destination system also became an important aspect of China’s tourism supply side reform.This study analyzed the main contradictions of China’s tourism industry,combed out some common problems existing in the construction of self-driving tourism destinations in China,and reconstructed the system of self-driving tourism destinations from the perspective of comprehensive tourism.The construction mechanisms such as government leading,industry guidance,market operation and community participation were put forward to continuously improve the reception capacity and management level of self-driving tourism destinations through specific measures such as the networking of spatial structure,the clustering of industrial elements,the themeof project content,the socialization of management servicesand the sharing of tourism achievements.