算法即媒介:算法范式对媒介逻辑的重构

The Algorithm Is Medium:Algorithm Paradigm’s Reconstruction of Media Logic

在5G技术革新带来的万物互联、万物皆媒新传播图景下,将媒介看作信息传递工具的认知范式已丧失解释力;媒介天然是一种居间性的概念,这种关系联结属性随着技术发展逐渐成为最关键的媒介逻辑。构成智能时代基础设施的算法便是一种更高意义上的媒介,它通过一系列判断架构连接、匹配与调适价值关系,形塑认知、建构关系、整合社会。把算法理解为一种媒介,不仅为解读算法的社会性提供了有益视角,更高度概括了新传播图景下媒介运作的核心逻辑——价值关系联结,对未来传播主流媒介的建设路径具有启示意义。

Under the new communication ecology brought by 5G technology innovation,the cognitive paradigm that regards media as information transmission tools has lost its explanatory power.Naturally,media is a concept of intermediation.With the development of technology,this attribute of relationship connection has gradually become the most critical media logic.The algorithm that constitutes infrastructure in the era of intelligence is a medium in a higher sense,which shapes cognition,constructs relations and integrates the society through a series of judgments and connections,match and adjust value relations.Understanding the algorithm as a medium not only provides a useful perspective for the interpretation of the sociality of the algorithm,but also summarizes that the core logic of media operation under the new communication scenario is the value relationship connection,which provides enlightenment for the construction of the mainstream media in the future.