智媒时代主流媒体发展的两个核心转变趋向

Two Core Trends of Mainstream Media Development in the Age of Intelligent Media

智媒时代,大数据、云计算、人工智能等与信息物理系统、互联网、物联网、人联网不断融合,形成泛智媒新信息生态。主流媒体通过提供动态化的信息物理服务,契合复杂个性化场景信息物理服务,促成主流媒体向以智能信息物理服务为中心的转变;主流媒体从激活数据价值链连锁增值效应、创新用户信息物理服务场景驱动多样性两方面,促进信息物理融合技术流程转变。通过这两种转变,主流媒体成为融合智媒生态的有机组成部分,实现自身的智能化升级。

In the age of intelligent media,the big data,the cloud computing and the AI have been increasingly integrated with the physical information system,the Internet,the Internet of Things and the human network.These are contributing to the formation of new information ecology of pan-intelligence media.By providing dynamic physical information service,the mainstream media can fit into the physical information service of complex personalized scenes,promote the transformation of mainstream media and encourage it to center on intelligent information physical service.The mainstream media promotes the technological transformation process of physical information integration from two aspects:activating the data value chain’s value-added effect and promoting the process transformation of physical information service integration.Now the mainstream media is becoming an organic part of the integrated ecology of intelligent media and realizing its intelligent upgrading.