信任有助于提升创业绩效吗?——基于876个农民创业者的理论探讨与实证检验

Does Trust Enhance Entrepreneurs’Performance?Evidence from Rural China

厘清农民创业绩效提升的内在逻辑,对拓宽农民增收渠道、激发农村创新活力、实现乡村振兴战略具有重要意义。本文基于全国东、中、西部四省876个农民创业者的调查数据,系统分析信任对农民创业绩效的影响。结果发现:信任对农民创业绩效有显著正向影响;创业学习在信任与农民创业绩效之间起中介作用,信任可通过促进创业学习间接影响农民创业绩效;创业环境正向调节信任对创业学习的积极影响,但在创业学习与创业绩效之间的调节效应未通过显著性检验。进一步的有调节中介检验结果显示:创业环境对创业学习的中介效应具有显著正向调节作用,在良好的创业环境中,创业学习在信任与农民创业绩效之间的中介作用得到增强。因此,从推动创业高质量发展来看,政府应推进乡村诚信体系建设,增强农民创业者信任水平;重视创业教育与技能培训,提高创业学习能力;完善创业激励政策,优化营商环境。

This article constructs a moderated mediation model to examine the relationship between trust and venture performance of small business owners in rural areas.Specifically,the study identifies the direct impact of trust on business performance.It further examines whether entrepreneurial learning mediates the relationship between trust and entrepreneurial performance,and whether this mediation effect is moderated by entrepreneurial environment.The empirical results based on the survey data of 876 rural entrepreneurs show that trust is positively related to the business performance of rural entrepreneurs,and entrepreneurial learning plays a significant intermediary role between trust and venture performance.Moreover,trust can indirectly affect entrepreneurial performance of farmers by promoting entrepreneurial learning,and entrepreneurial environment positively regulates the impact of trust on entrepreneurial learning,but the regulatory effect between entrepreneurial learning and entrepreneurial performance fails to pass the significance test.The findings of the study provide a comprehensive understanding of rural entrepreneurs’level of trust and how trust affects their business performance.Accordingly,policymakers can enhance the venture performance of rural entrepreneurs by stimulating entrepreneurship education and skills training,improving entrepreneurial learning abilities and promoting good business environment.