项目教学模式在“微信与微博运营”课程中的应用

Application of Project Teaching Mode in Wechat and Microblog Operation Course

"微信与微博运营"课程是市场营销专业中与新媒体运营专员职业岗位相对应的一门综合性很强的核心技术课程。该课程适合运用项目教学模式,根据职业岗位能力开发出课程后,通过微信营销个人号运营、微信公众平台运营、微博运营三个项目的实施,有效提高了学生的综合职业能力。在教学过程中,还可以进一步优化线上线下结合式的项目教学模式,并通过项目工作室等方式,引入企业项目,达到更优的效果。

Wechat and Microblog Operation is a comprehensive core technology course corresponding to the new media operation major in the marketing specialty.This course is suitable for project teaching mode.After the development of the course according to the professional post ability,the implementation of three projects,namely,wechat marketing personal number operation,wechat public platform operation and microblog operation,effectively improves the comprehensive professional ability of students.In the teaching process,we can further optimize the online and off-line combination project teaching mode,and introduce enterprise projects through project studios and other ways to achieve better results.