特色小镇背景下工业旅游服务提升策略——以君乐宝乳业特色小镇工业旅游为例

On the Promotion Strategies of Industrial Tourism Services under the Background of Characteristic Towns——A Case Study of Industrial Tourism in the Characteristic Town of Junlebao Dairy Industry

“工业旅游”是工业与旅游业有机融合的新的产业或产物,是“朝阳行业”中新的经济增长点。针对近几年国内外特色小镇旅游热门话题,对如何进行“工业旅游”服务提升进行分析,有利于提出更符合其发展的策略,即依托周边景区的客源市场、工厂车间、厂房设备,以旅游服务产品为主导产业,结合自身行业特点及景观特色进行开发建设,进一步探索景区环境及周边配套旅游服务优势的方案策划,既展现出“功能融合”与“形态扩展”的新形态,又反映出旅游服务的景区依赖性和商业引导性的形成,以及乡村传统属性的继承与发展空间属性的变化。

“Industrial tourism”is the new industry of the organic integration of industry and tourism,and it is a new economic growth point in the“sunrising industry”.In view of the hot topic of tourism in small towns with domestic and foreign characteristics in recent years,it puts forward innovative new ideas on how to enhance industrial tourism services,that is,relying on the tourist market,factory workshops and plant equipment of surrounding scenic spots,taking tourism service products as the leading industry,combining with its own industry characteristics and landscape characteristics to develop and construct.It further explores planning scheme of the scenic environment and its surrounding superiority tourism service,which should not only show the new form of“function integration”and“form expansion”,but also reflect the formation of scenic spot dependence and business guidance of tourism service,and the changes of the inheritance and development of traditional rural attributes.Finally,eight specific strategies are put forward to promote the upgrading of industrial tourism services.