灾害性事件中政务微博与媒体议程互动关系研究

Research on Agenda Interactions between Government Affairs Microblog and Media Concerning Disaster Incidents

【目的/意义】灾害性事件发生以后,政府部门及有关媒体在发布信息的同时,其议程也有可能受到彼此间的影响。【方法/过程】以发生于2018年8月的寿光洪灾事件为例,结合媒介间议程设置与关联网络议程设置理论,根据元素间的共现关系,构建政务微博、官方媒体与商业媒体各自的属性议程网络,并使用基于时间序列的格兰杰因果检验,分析三者间的议程引导关系。【结果/结论】研究发现,三类主体的议程框架存在差异且互有影响。政务微博"诉诸情感,以情互动,服务社会",但预警信息传播失语;官方媒体微博"诉诸理性,以理互动,凝聚力量",与政府步调一致;商业媒体微博"诉诸情绪,信息互动,重在批判",迎合受众。最后根据分析结果给出相应的对策与建议,为政府科学引导灾害性事件舆论提供参考。

【Purpose/significance】Following an outbreak of disaster incident,when both government agencies and the media release relevant information,their respective agendas may be influenced by each other.【Method/process】This thesis,by referring to Shouguang flood disaster of August 2018 in line with"intermedia agenda setting"and"network agenda setting"theories,creates attribute agenda networks for three subjects including government affairs microblog,official media,and business media respectively on the basis of co-occurrence among elements;additionally,by using granger causality test based on time sequence,the paper analyzes the agenda causal relationships among the three subjects.【Result/conclusion】The research results indicate that the agenda frameworks of the three subjects are mutually different and influencing:a government-affairs microblog resorts to emotional interactions to serve the public,but lacks in warning information spread;an official media microblog resorts to rational reasoning interactions to unite forces for solidarity with the government;a business media microblog resorts to emotional and information interactions,focusing on criticism,to cater to the audiences.In light of the results,the paper finally provides relevant countermeasures and suggestions to help the government guide public opinions on disaster incidents.