关于在传统健身场所推广网络健身的思考

On the Promotion of Network Fitness in Traditional Fitness Places

网络健身能够提供便捷价廉的运动支持,创新多样化的运动模式,推动传统健身行业的服务转型。网络健身在我国起步较晚,存在网络健身参与度不高、过分依赖健身器材、运动项目开发不力和健身效果不显著等问题。健身行业可以在传统健身场所引入网络健身项目,采取以下策略推动健身产业的网络化进程:走线上线下相结合的健身模式;借鉴其他国家的推广经验;打造网络健身的示范群体;争取国家政策层面的支持和引导。

Network fitness can provide convenient and cheap sports support,innovate diversified sports modes,and promote the service transformation of traditional fitness industry.With a late start in China,network fitness is always companied with problems including low participation,excessive dependence on fitness equipment,poor development of sports programs and no significant effect.Fitness industry can introduce network fitness projects into traditional fitness places.Strategies to promote the networking process of the fitness industry are as follows:combining online and offline fitness modes,learning from the promotion experience of other countries,building a demonstration group of network fitness,and striving for the support and guidance of national policies.