感知价值对农户参与耕地质量保护意愿的影响——以陕西省为例

Impacts of Perceived Value on Farmers’Willingness of Participation in Cultivated Land Quality Protection:A Case Study of Shaanxi Province

研究目的:基于价值感知—参与意愿—参与程度的逻辑,分析感知价值对农户参与耕地质量保护意愿的影响,以期为耕地质量保护相关政策完善提供参考。研究方法:利用陕西省637户农户调查数据和双栏模型进行研究。研究结果:愿意参与耕地质量保护的农户占所有样本的56.4%,农户参与耕地质量保护的支付意愿水平为1157.4元/hm^2·a;经济价值感知、生态价值感知和情感价值感知对农户耕地质量保护参与意愿有显著的促进作用;农户的一般经济价值感知、一般生态价值感知和特殊情感价值感知对农户耕地质量保护参与程度也有显著的促进作用;农户对耕地质量保护的特殊社会价值感知能够显著促进其耕地质量保护参与意愿;同时,受访者的年龄对农户耕地质量保护参与意愿有显著负向影响,与女性相比男性有较强的耕地质量保护参与意愿,家庭劳动力数量越多、耕地经营意愿越强的农户,其参与耕地质量保护的概率越大;受访者受教育程度越高、家庭收入越高、地块数量越少的农户,其耕地质量保护参与程度越高。研究结论:农户参与耕地质量保护的积极性应在参与意愿与参与程度两个阶段进行识别,在帮助农户树立耕地感知体系的基础上,相关政策制定与实施应以提高耕地经济收益水平为前提,加强对农户关于耕地质量保护与生态保护方面的宣传教育,同时对参与耕地质量保护的农户要给予积极的情感反馈。

The purpose of this paper is to analyze the impact of perceived value on farmers’willingness to participate in cultivated land quality protection,in order to provide suggestions for the improvement to policies related to cultivated land quality protection,based on the logic of perceived value,willingness to participate and degree of participation.The method of double hurdle model is used to analyze the survey data of 637 households in Shaanxi.The results show that:1)the farmers who are willing to participate in farmland quality protection account for 56.4%,the average amount of willingness to pay for cultivated land quality protection is 1157.4 yuan/hm^2 each year.2)The perception of economic value,social value and emotional value had significant positive influences on farmers’willingness to participate in cultivated land quality protection.Moreover,the general perception of economic value,the general perception of ecological value and the special perception of emotional value had significant positive influences on farmers’participation level of cultivated land quality protection.Farmers’special social value perception could significantly promote their willingness to participate in farmland quality protection.3)The age of respondents had significant negative influence on farmers’willingness to participate in protection,compared with female farmers,the male farmers tended to have stronger willingness to participate in cultivated land quality protection.The farmers who were from the family with more labor forces and had higher level of willingness to operate cultivated land had higher willingness to participate in cultivated land quality protection.The farmers with higher education level,higher income and fewer number of plots had higher participation level of cultivated land quality protection.In conclusion,the willingness of farmers to participate in cultivated land quality protection should be identified in two stages:willingness to participate and level of participation.To improve the willingness of farmers to participate in cultivated land quality protection,based on the establishment of a perception system of cultivated land,the relevant policies should improving the economic income level of cultivated land,strengthen the publicity and education of cultivated land quality protection and ecological protection,and give positive emotional feedback to farmers taking measures in cultivated land quality protection.